A monthly community management plan for small and medium-sized businesses (PyMEs) in Chile for 2026 costs between $250,000 and $800,000, and should include a content calendar, consisting of 8 to 16 designed pieces, copywriting, and responding to comments. Advertising space is almost never included; it is quoted and paid for separately.
Pricing references: This item includes figures from an internal survey conducted in September 2026, without an attached sample or methodology. These do not represent a verified market comparison. Prices listed require confirmation of validity, scope, and applicable taxes.
“We pay for community management, but the social media accounts still aren’t selling.” This is a common complaint, and it almost always stems from a misunderstanding: the plan they contracted never promised to generate sales, it only promised to post content. Before signing up for (or evaluating an existing) plan, it’s important to understand what a typical monthly plan should include, and what is generally *not* included.
What should a monthly plan include?
DITAP Media’s own survey of agencies and freelancers specializing in social media management in Chile, September 2026:
| Element of the plan | What is it? | Standard frequency |
|---|---|---|
| Content calendar | What is published each day, planned in advance. | Monthly, reviewed before publication. |
| Pieces with a design. | Graphics, edited photos, or video clips | Between 8 and 16 each month, for 2 networks. |
| Draft | Texts, hashtags, and calls to action. | One individually. |
| Response to comments | Answering questions and comments from the audience. | Every day or every 24 to 48 hours. |
Beyond this list, any additional services (advertising copy, real-time sales support, long-form video production) are typically quoted separately, even if the agency offers them as supplementary services.
How much does it cost in Chile in 2026?
The market range for a community management plan for a small and medium-sized business, utilizing two networks and producing between 8 and 16 pieces per month, is between $250,000 and $800,000, The variation within that range depends on three factors: the number of pieces included, whether the design is custom or uses templates, and whether response to messages is included as part of the service or is an additional charge.
In Ditap Medios The networking plan starts at $390,000 per month for two networks and 12 pieces with design, including a publishing calendar and comment response features.
Something that almost no plan includes.
- Advertising guidelines. Investing in Meta Ads or TikTok Ads is a separate expense from account management; some agencies manage it on an additional commission basis.
- Real-time sales assistance. Responding with "¿tienen stock?" (Do you have any in stock?) at 11 PM is often marked as “out of service”; it’s advisable to agree on reasonable response times, not unlimited ones.
- Long-form video production. A corporate video or a brand report is a separate service, typically quoted on a per-piece basis.
- Sales strategy or pricing strategy. Community management posts and responds; it does not determine your business strategy or replace those who sell.
What types of pieces/items should I vary each month?
A plan that is published 12 times a month, featuring the same type of content (always a product, always a promotion), quickly sells out to its audience. A balanced calendar is typically structured like this:
| Type of part | What does it show? | How many per month, out of a total of 12. |
|---|---|---|
| Product or service | What you’re selling, whether at a price or with a profit. | 4 a 5 |
| Behind the scenes | The process, the team, the venue. | 2 a 3 |
| Educational | A tip or a response to a frequently asked question from clients. | 2 a 3 |
| Social proof | A real customer, a review, and a result. | 1 a 2 |
This ratio isn’t a rigid formula, but it can serve as a starting point: if last month’s 12 pieces were almost entirely products, the Instagram account begins to feel more like a catalog, rather than a brand that people want to engage with.
How to tell if your plan is working.
Three simple questions, before looking at any vanity metrics like “likes”:
- Is there a calendar you check before something is published, or do you find out after it’s already been released? If it’s the second one, there’s no real planning behind it.
- Do you know which product generated the most inquiries last month? If no one measures it, the plan will be published without learning from it.
- Does it change from one month to the next, or is it the same formula repeated? A strategy that never adapts tends to become stuck with the same group of people.
When it’s beneficial to focus on building connections rather than simply expanding one’s network.
If the social media accounts are already active, but you need larger content (like an institutional video, a podcast episode, or product photography), those pieces perform best when they are cut up and reused within the same social media strategy – a podcast episode, for example, can be broken down into 4 or 5 shorter segments, rather than being presented as a single, isolated post. This is where a monthly strategy moves beyond simply “posting for the sake of posting” and begins to build a consistent brand narrative.
The prices listed are for September 2026. Please check the validity, scope, and applicable taxes before proceeding.
Frequently Asked Questions
How many pieces per month is a reasonable amount?
The standard is between 8 and 16 pieces distributed across 2 networks; fewer than that leaves the account with little activity, and more often leads to a lower quality for each piece.
Does the plan include advertising guidelines?
Almost never. Account management and the payment policy are separate services, even if they are offered by the same agency. It’s advisable to ask about this before signing any agreement.
Could I request that you respond to sales-related messages, not just comments?
It depends on the plan: the basic response to comments is usually included, but real-time sales inquiries are typically a separate service.
How often should I adjust my content strategy?
Reviewing what worked each month and adjusting the schedule for the following period is a key part of excellent service. A strategy that never changes tends to stagnate.
