A 90-second corporate video requires a script between 130 and 170 words of spoken content, a single day of filming, and a three-part structure: outlining the problem you solve, detailing the solution, and presenting concrete evidence. In Chile in 2026, the cost of producing such a video ranges from $650,000 to $1,500,000, depending on whether it includes motion graphics and professional voiceover.
Pricing references: This item includes figures from an internal survey conducted in September 2026, without an attached sample or methodology. These do not represent a verified market comparison. Prices listed require confirmation of validity, scope, and applicable taxes.
Seventy seconds of generic corporate video, featuring stock music and a voiceover saying “innovation” and “commitment,” are quickly forgotten within five minutes. Ninety seconds of well-written video, with a clear structure and something genuinely presented, are remembered. The difference isn’t in the camera equipment; it’s in the script.
The working structure.
A 90-second corporate video performs best when it’s structured around three parts, rather than simply listing services.
- The problem (0 to 20 seconds). What’s going on with the client before you speak to them? Don’t talk about yourself yet.
- How do you solve it (20 to 65 seconds). Your process, as it’s shown, not as it’s described. This is where it’s truly important to film the actual work, not a generic animation.
- The test (65 to 90 seconds). A single number, a real client, or a before-and-after example. Conclude with the action you want the viewer to take.
How much script can fit into 90 seconds.
On average, a person speaks between 130 and 150 words per minute in a conversational tone (which is slower in Spanish compared to English, due to the rhythm). For 90 seconds of spoken narration, the script should contain between 130 and 170 words, including pauses for breathing between ideas. The most common mistake is writing too much – a script of 250 words forces the speaker to rush, and a hurried corporate video feels like a radio advertisement, not a serious presentation.
What to show, and in what order.
| Video moment | What to record | What to avoid |
|---|---|---|
| Opening | The actual workplace, people doing their jobs. | Inventory of generic offices or hands typing on a keyboard without context. |
| Development | The step-by-step process, whether within your installation or on-site. | Abstract animations that don't depict anything specific. |
| Close. | A real client, a number, or the team looking at the camera. | A motivational phrase with no specific content ("Together, we go further"). |
Where is it used, and why does the length change depending on the channel?
The same material, when engraved in a single production day, yields differently depending on where it’s published, and it’s advisable to plan the cuts from the script, rather than improvising them afterward.
| Channel | Recommended duration | What to prioritize |
|---|---|---|
| Website header | 60 to 90 seconds, with automatic playback without sound. | Clear image for the first 3 seconds, subtitles always visible. |
| Business meeting or presentation | Up to 2 minutes, with audio. | The test (whether using a sample figure or a real client) can be expanded further than it was in the web version. |
| LinkedIn or professional networks | 30 to 45 seconds, in a square or vertical format. | The key message within the first 5 seconds, before anyone continues scrolling. |
| Investor Presentation | Up to 2 minutes, within the presentation. | Figures for traction and equipment, going beyond brand aesthetics. |
Requesting the producer to provide the three or four original cuts from the script avoids the cost of a complete second edition down the line, when someone asks for “the short version for Instagram” six months later.
How much does it cost in Chile in 2026?
According to an internal survey by DITAP Medios regarding corporate video production companies and freelancers in September 2026, a 1-2 minute video with a script, one day of filming and basic editing costs between $650,000 and $1,500,000 plus VAT. This variation depends on three factors: whether motion graphics are included, whether professional voice-over talent is hired, and the number of filming locations used on the same day.
In Ditap Medios A 1 to 2-minute corporate video, with a script and one day of filming, costs $1,200,000 plus VAT. If you only need something shorter and more focused (such as a product launch), the… launch piece A 60 to 90-second segment costs $650,000,
The error that most significantly increases the final result, without improving it.
Shooting without a script, and then deciding in the editing process which story to tell using the footage shot that day, is significantly more expensive. This is because the editor has to reconstruct a script using material that wasn’t originally intended for that purpose, and almost always requires a second day of filming to fill in any gaps. The script is written *before* the camera is turned on, not after.
When is it advisable to record it again?
If your corporate video is more than three years old, it likely features a team, a location, or a product that has since changed. The practical rule: if, when you watch it today, you think “it doesn’t look like this anymore,” it’s time for a new recording, not a longer video that tries to compensate for an outdated image with more information.
The prices listed are for September 2026. Please check the validity, scope, and applicable taxes before proceeding.
Frequently Asked Questions
Isn’t 90 seconds too short to explain everything we do?
Yes, and it’s intentional: an institutional video doesn’t replace your website or your business proposition; it opens a conversation. Less is easier to remember.
Do I need a professional actor or voice actor?
It’s not required. Many corporate videos perform better with the genuine voice of the founder or team, rather than generic, stock voice-over narration.
How long does the on-site recording last?
Typically, a full day’s work covers the filming of a 90-second video, unless you require multiple different locations.
What if my business doesn’t have anything visually appealing to show?
There’s almost always something: the work process itself, the hands doing the job, the “before” and “after.” The script is written around that, not the other way around.
